Slant Financial Brand
and Visual Identity Design
Slant Financial is a full-service family office specializing in managing and growing family trusts and high-income individuals. Their services include account maintenance, financial strategy, activity monitoring, and more.
They came to Bootjack Design looking for not only a visual identity but even a name.
After determining the target audience and the unique offerings of the company, the name "Slant" was chosen. This name represents the different approach the firm takes towards its clients and gives it a slight edge to appeal to them.
To stand out amongst the many traditional financial service companies available in the area, a bold and striking visual identity was developed. The patterns are taken from guilloche patterns that have been used historically to help certify currency and certificates. Adding a gradient to the patterns created a holographic effect that can be found on many modern-day financial documents.
The energy of these patterns helps Slant appeal to its tech-centered target audience while still maintaining the expected feel of an established financial services company.
